SEO services help your company succeed in search engine optimisation. With SEO, your business will increase its visibility in search results on search engines like Google and Bing. It focuses on search results related to your company, products, services, or industry.

In the years since search engines like Google and Ask Jeeves launched, search engine algorithms have undergone numerous updates and innovations. That’s why many SEO companies offer specialized SEO services, helping businesses in specific (and competitive) industries succeed.

A few examples of some of the most common SEO marketing services include:

  • Local SEO
  • E-commerce SEO
  • Voice SEO
  • SEO audits

For many companies, traditional SEO services provide everything you need to succeed. If you’re a local or e-Commerce store, however, local and e-Commerce SEO services offer a competitive advantage that can maximise the impact of your SEO strategy.

In some cases, SEO services will focus on specific areas of SEO, like:

  • On-page SEO, which focuses on optimizations related to your website, like your title tags, content, and more
  • Off-page SEO, which focuses on optimizations related to your online presence, like your website’s backlinks
  • Technical SEO, which focuses on optimizations related to your website’s backend, like your page speed, site architecture, and more

Since SEO requires on-page, off-page, and technical SEO to succeed, it’s not uncommon for companies to invest in these services.

Most will opt for Full-service SEO plans, which include on-page, off-page, and technical SEO because these plans provide you with an all-in-one solution so you can focus your time elsewhere.

What a Full-Service SEO Agency should have.

SEO audit

With an SEO audit, we take an in-depth look at your current strategy. Even if you don’t have an SEO strategy in place, we will evaluate your website from an SEO perspective, looking at where it excels and where it could use improvements.

While you can take advantage of free SEO audit tools, they don’t provide your business with the same insight as a team of SEO specialists. That’s why SEO services should include an audit. If they don’t, it indicates a lack of preparation and investment by your SEO company.

The best strategies come tailored to your business, your brand, and your audiences.

Competitor analysis

No matter how niche your industry is, you want a competitor analysis with your SEO services. With competitor analysis tools, your SEO company can discover online and offline competitors. This discovery can inform your strategy, helping you take advantage of and benefit from competitor weaknesses.

While many SEO agencies include an initial competitor analysis with their services, you want to partner with companies that make competitor analyses a regular part of your strategy. They assess your competitors continually, always looking and spotting opportunities.

Custom strategy

A custom strategy is a core component of the definition of SEO services. When you have an approach personalized to your business, you can maximize your return on investment (ROI) from SEO. That translates to more calls, orders, and visits to your company.

With a cookie-cutter approach to SEO, your business doesn’t get the maximum ROI. In most cases, companies fail to appear on the first page of search results with these kinds of strategies, which doesn’t help your business because only 25 percent of users go beyond the first page of search results.

 Progressive optimization

SEO is an ongoing strategy, which is why the definition of SEO services generally emphasizes the partnership that your business forms with your SEO agency. You’re collaborating with your agency continuously, which is why SEO companies should work as an extension of your business.

It’s also why their services should include progressive optimization.

With continuous optimization, your SEO agency optimizes your site on an ongoing basis. Even after your site meets SEO standards, they continue to find ways to improve and enhance your SEO strategy, which allows you to earn more from SEO.

Off-page optimization

When you invest in SEO services, your package must include off-page optimisation. In SEO, off-page optimization refers to optimizing factors outside your website that influence your ranking in search results.

For example, your backlink profile can shape your ranking in search results. Your backlink profile, for reference, refers to the quantity and quality of websites linking to your site. A food blogger, for example, may link to your website when sharing the custom cookies that you made for their wedding.

As a part of an SEO company’s services, they often provide the following for off-page SEO:

  • Promoting your website content to bloggers and webmasters
  • Developing shareable content for your site’s blog
  • Monitoring your company’s mentions across social media by users and influencers
  • Optimising your Google My Business profile

On-page optimization

On-page optimization is another critical component of the meaning of SEO services. With on-page optimization, your SEO agency focuses on optimizing the features of your website for search engines like Google.

A few examples of some on-page SEO service deliverables include:

  • Updating title tags, meta descriptions, and H? tags for search
  • Auditing your website’s information architecture, redirects, and internal linking structure
  • Creating a sitemap
  • Optimizing your site images according to best practices
  • Researching and optimizing your website with valuable and relevant keywords
  • Analysing the usability, speed, and design of your site

Monthly reports

Transparency is essential when it comes to SEO services. You want an agency that your team can trust and rely on, which is why partnering with an SEO company that includes regular monthly reports is critical.

With a performance report, your business can receive immediate insight into the results of your SEO strategy. As an example, your report may cover your website’s organic traffic, conversion rate, and rankings in search results.

In addition to receiving a monthly report, your SEO company’s services should also include time with your dedicated account manager. When you have regular meetings with your account manager, your team can ask questions, review your report one-on-one, and more.

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