SEO services help your company succeed in search engine optimisation. With SEO, your business will increase its visibility in search results on search engines like Google and Bing. It focuses on search results related to your company, products, services, or industry.
In the years since search engines like Google and Ask Jeeves launched, search engine algorithms have undergone numerous updates and innovations. That’s why many SEO companies offer specialized SEO services, helping businesses in specific (and competitive) industries succeed.
A few examples of some of the most common SEO marketing services include:
- Local SEO
- E-commerce SEO
- Voice SEO
- SEO audits
For many companies, traditional SEO services provide everything you need to succeed. If you’re a local or e-Commerce store, however, local and e-Commerce SEO services offer a competitive advantage that can maximise the impact of your SEO strategy.
In some cases, SEO services will focus on specific areas of SEO, like:
- On-page SEO, which focuses on optimizations related to your website, like your title tags, content, and more
- Off-page SEO, which focuses on optimizations related to your online presence, like your website’s backlinks
- Technical SEO, which focuses on optimizations related to your website’s backend, like your page speed, site architecture, and more
Since SEO requires on-page, off-page, and technical SEO to succeed, it’s not uncommon for companies to invest in these services.
Most will opt for Full-service SEO plans, which include on-page, off-page, and technical SEO because these plans provide you with an all-in-one solution so you can focus your time elsewhere.